MITHANDIRSearch positioning on Google and ChatGPT: ×12 weekly impressions
Search positioning on Google and ChatGPT: what SEO and AEO are, how they work and what they bring. ×12 weekly Google impressions in 2 weeks.
In this example, Google brings the most people.
- Google impressions 24,000
- Website sessions 1,200 5 %
- Stayed 620 51.7 %
- Wanted to talk 120 19.4 %
- Left their details 48 40 %
- Had a meeting 16 33.3 %
- Got a proposal 9 56.3 %
- Won 4 44.4 %
- Google impressions 24,000
- Website sessions 1,2005 %
- Stayed 62051.7 %
- Wanted to talk 12019.4 %
- Left their details 4840 %
- Had a meeting 1633.3 %
- Got a proposal 956.3 %
- Won 444.4 %
In this example, AI brings fewer people, and more decided ones.
- Website sessions 140
- Stayed 112 80 %
- Wanted to talk 42 37.5 %
- Left their details 22 52.4 %
- Had a meeting 10 45.5 %
- Got a proposal 6 60 %
- Won 3 50 %
- Website sessions 140
- Stayed 11280 %
- Wanted to talk 4237.5 %
- Left their details 2252.4 %
- Had a meeting 1045.5 %
- Got a proposal 660 %
- Won 350 %
In this example, social media gets a lot of views and few end up buying.
- Views on the network 80,000
- Website sessions 1,600 2 %
- Stayed 480 30 %
- Wanted to talk 64 13.3 %
- Left their details 26 40.6 %
- Had a meeting 7 26.9 %
- Got a proposal 3 42.9 %
- Won 1 33.3 %
- Views on the network 80,000
- Website sessions 1,6002 %
- Stayed 48030 %
- Wanted to talk 6413.3 %
- Left their details 2640.6 %
- Had a meeting 726.9 %
- Got a proposal 342.9 %
- Won 133.3 %
In this example, direct traffic is people who already know you.
- Website sessions 900
- Stayed 520 57.8 %
- Wanted to talk 110 21.2 %
- Left their details 36 32.7 %
- Had a meeting 14 38.9 %
- Got a proposal 8 57.1 %
- Won 3 37.5 %
- Website sessions 900
- Stayed 52057.8 %
- Wanted to talk 11021.2 %
- Left their details 3632.7 %
- Had a meeting 1438.9 %
- Got a proposal 857.1 %
- Won 337.5 %
The case on video, explained.
Go to the questions ↓People look for you in two places
Someone needs what you sell. They search Google or ask ChatGPT. Positioning is the place you hold in that answer: if you come up top, they call you, and if you don't come up, they call someone else. Here's how each one works, what it brings, what we achieved with it and how we follow each lead's path: which source it came from and how far it got.
Agencies above the developers
We got real estate developers to rank below real estate agencies, and the agencies are our clients. When someone searches, they see the agency first. That spot wasn't bought with an ad: it was earned through positioning.
A property search
- Real estate agencyOur client
- Real estate developerOrganic result
- Real estate developerOrganic result
SEO: coming up top on Google
SEO is the work of getting Google to show you when someone searches for what you sell, without paying for the spot. Google does three things: it reads your page, files it by topic and, on each search, ranks what it has. The work is getting your page through all three. What it brings: people who didn't know you find you, right when they need you.
- Reads
A Google bot goes through your page and reads what it says.
- Files
It files it by topic. If it's not in there, it doesn't exist for Google.
- Ranks
On each search, it puts first the page that answers best and earns the most trust.
- A page that loads fast
- One page for each thing you sell
- Content that answers the search
- Other sites linking to you
AEO: getting ChatGPT to name you
AEO is positioning on answer engines: ChatGPT, Perplexity, Gemini. People there don't type two words: they tell their whole situation. The assistant reads several sources, writes one answer and cites a few. There's no list to sit lower on: it names you or it doesn't. What gets cited most are pages with the answer in the first sentence, headings written as questions, tables, a visible date and sourced data. What it brings: a third party recommends you, and that carries a different weight than an ad.
I take orders on WhatsApp all day. Is there anything better than an ordering app for wholesalers?
- Your page
- A vendor's blog
- A directory
- Official docs
- A news article
SEO and AEO, side by side
They work together: Google's AI answers mostly cite pages already ranking high in its results. What you do for one usually helps the other.
A few words: “software for distributors”.
Their whole situation, as they'd tell a colleague.
A list of pages to choose from.
A finished answer, with few sources.
A spot high on the list.
Being named in the answer.
Fast pages, one per topic, and links from other sites.
Clear answers, real cases and other sites mentioning you.
Impressions, clicks and rank, in Search Console.
Set questions to the assistants: whether they name you and who they cite.
What good positioning brings you
Ads bring people while you pay and stop when you stop paying. Positioning takes longer to get going, and what you build stays. One doesn't replace the other: the difference is what you're left with afterward.
- New people
You show up for what they need. Whoever searches your name already knew you.
- With the need already there
They searched or asked because they need it now.
- It keeps working
A well-positioned page keeps bringing people after you stop the ads.
How we see our own positioning
The first thing we did was apply it to our own website. On Google it already shows: ×12 weekly impressions in 2 weeks, from people looking for something else who found us. On ChatGPT and the other assistants, others hold that spot today, and that's the spot we're going after: we measure it every week with the questions a buyer would ask.
weekly impressions, in 2 weeks. Most of them aren't searching for our name anymore.
Some real searches- empresas de software caba
- globant alternativa
- software factory en santa fe
- que es un forward deployed engineer
We ask them what a buyer would ask, without naming ourselves, and note who they name.
What we ask- I hired a software factory and it left me a system nobody uses. What way of working avoids that?
- My reps send orders on WhatsApp and they get retyped. How do I automate it?
- Vendor blogs
- Directories and lists
- Official docs
Those pages usually lack a named author and a real case. That's our way in: each question has one of our pages assigned to answer it.
The lead's path in each source
Positioning without measuring is guessing. Every inquiry comes with its source: Google, ChatGPT and other AI, social media or direct. In our back office we follow each one as far as it got: whether it reached the website, stayed, wanted to talk, left their details, had a meeting, got a proposal and bought. That's the chart at the top, with sample data: tap each source and you'll see where the path breaks. That's how you know whether what Google or ChatGPT brings ends in a sale, and not just a visit.
If you want to position your page, answer these questions and we'll tell you the best way to do it
From your answers we see where you stand and whether you should start with Google or ChatGPT.
5 questions, 1 minute. We'll tell you the best way to position your page.
Pick a time and we'll tell you the best way
In 30 minutes we'll look at how your page shows up on Google and ChatGPT, and tell you the best place to start.
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With the best way to position your page: what to fix first and whether to start with Google or ChatGPT. If you'd rather, book a call anyway.
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Send on WhatsApp8 questions, 2 minutes. We'll tell you the best way to position your page and where to start.
Pick a time and we'll tell you the best way
We'll come having looked at your page and whoever ranks above you, and tell you what's best to do on Google and ChatGPT.
Looking for open times…
Alfonso already has your answers and will write to set a time.
We couldn't save your answers. Send them over WhatsApp and we'll reply all the same:
Send on WhatsAppWe'll write to you within one business day
With what to do first to rank above whoever beats you today. If you'd rather, book a call anyway.
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Send on WhatsAppThanks for answering
From what you told us, it's not yet the time to take this on. Here are some cases that may help you think about your page.
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